Every year the promoted teams are told the same things about the step up to the top flight.
Mistakes get punished, you have to take your chances because you don't get many, yadda yadda.
Trouble is, no matter how many times it is said, it doesn't make a blind bit of difference on the pitch.
Saturday was a case in point.

I thought we matched up well against a good West Ham side.
They had three or four good chances and scored two, we had three or four chances and scored none.
Yes the old advice about taking chances in the Premier League rings true, but hearing it is different to actually doing it.
It was not something we can learn from because it was something we already knew.
All we can take from the 2-0 defeat is a lesson about our own players and tactics.

Hennessey - nervous but that's understandable for a young lad making his prem debut
Foley - Mr Reliable
Manciennce - Comfortable
Craddock - Lost Upson for the goal (more on Jody later)
Ward - Good going forward but showed ineptitude at the back (and him)
Jarvis - Showed real threat
Henry - Hard working at the ugly stuff
Milijas - Wants mroe time on the ball than he's going to get but rarely gave the ball away and showed a threat
Halford - Solid debut
Keough - Tireless worker was a thorn in their side
Ebanks-Blake - Isolated for most of the game and should have scored

So, the lessons learned...
Craddock is a brave and strong centre half but his age shows against attractive teams who play with fast passing and runners from midfield. He'll be useful against the big lugs of Stoke, Blackburn and Bolton but he showed frailty against attractive West Ham and I shudder to think what Arsenal and Man City could do to him.
Ward just isn't a left back. I like to see full backs rampaging forward like Evra, Bosingwa and Johnson but ours has to have defence in mind first because we haven't got the resources to compensate when he goes missing. So while Ward looked good going forward, he was frequently out of position at the back and it gave us touble throughout the match.

The tactics worked well in that we had plenty of chances and looked threatening going forward. If there had been a lesser keeper than Green in their goal we surely would have scored. SEB is a good finisher and I'm sure he'll bury the next good chance that comes his way (if he's fit and we're stillw aiting on news).
Iron out the mistakes at the back and we can still be optimistic. If we don't do that immediately though, Wigan and Man City will have a field day.