I think at the end of the first week our new owners need to sit down and have - as Mo in EastEnders would have it - 'ave a word wiv 'emselves'.

The need to engage the brain before letting the mouth into gear is very important at this stage of the game. There is much to be gained both on and off the pitch with a bit of serious tub-thumping and Gold, the dubiously attired Sullivan and hatchet woman Brady have all indulged to differing effect this week.

I've had serious debates with many fellow Hammer fans who are rather more au-fait with financial matters than me and I concede that some people did see the sub-prime mortgage catastrophe coming, but I still maintain that few foresaw the complete collapse of the Icelandic banking system and, as such, complaints about over-spending by previous regimes at Upton Park are as unedifying as they are pointless; it gets worse when we resort to childish name-calling too. Let's cut the talk about what may or may not have been caused by..errr...Eggy and concentrate on getting us out of the mire now.

Now having said that I don't like to see stories leaked about the board preparing to pay £100k to an unnamed player. It doesn't make the club look good alongside tales of ludicrous salaries handed out earlier and, though it may galvanise a few supporters, most of us just mumble and look away. Pay what you have to pay but don't tell us ok? And certainly don't tell us until after the deed is done!

But, finally - and this is important - talk all you like about moving to the Olympic site post 2012, sell the idea, calm those who are afraid of the thought, but never, ever, ever talk about renaming the club to West Ham Olympic like some slightly potty franchised North American outfit. That will start the wrath of the fans before a ball has even been kicked under the new regime.

OK back to work....and concentrate!