How does one start to review the season that we completed last month? I should just quote a friend of mine who also has worked in the Venture Capital funded Biotech industry – the highs are very high and the lows are very low! All football fans know that anyway, but the contrasts can be truly glorious, horrible and simply amazing.

How can one rationalise the high of beating, even destroying, then League champions Chelsea 3-0 at Stamford Bridge, with the lows of crashing 5-1 to “the scum” at St. James, or that 5-0 whitewash at Man City? Psychology obviously plays a part, having players playing at the top of their game versus those who just look too shell-shocked even to go through the motions sometimes makes an enormous difference. Teams obviously perform best when every player is performing to maximum potential, and the team is gelling as a unit. It is the job of the club's coaches and management to make sure this happens as often as possible.

With two major sales of player assets, Jordan Henderson and Darren Bent, we have what could rise to £44 million and although we grow attached to players that do the business on the pitch for the club week by week, season by season, we have got to face up to it: football is a business, and assets can be disposed of, so to speak.

What does the club do if it gets crazy bids for its players? We have heard this week that Premier League wages are £1.3 billion, so there are obviously some wild, poor odds gambles going on. I believe that Sunderland is a well-run club, and the owners, chairman, directors and manager know what is required to bring success.