West Ham United's takeover by former Birmingham City trio David Sullivan, David Gold and Karen Brady has received a mixed reception amongst the fans, especially as the new bosses plan to move the club away from Upton Park.

But the trio have rescued the Hammers from spiralling debt and Brady uses her column in The Sun to lay out their plans for the London club and explains her excitement at the prospect of being rebranded 'West Ham Olympic'.

"To West Ham fans I'll make a single pledge - while we are on the board, we will hang in the Tower of London before your club again goes through the financial turmoil which so nearly brought it down.

On my list of objectives first things first, we have to remain in the Premier League. That's why Gianfranco has been told he may add to his playing staff. In the league, there isn't a safer job than Gianfranco Zola's. There'll be a brush and broom at Upton Park but no bulldozer.

The target I find most bracing is to move the club away from the Boleyn which does no more than serve a purpose and take it to - where else? - the 2012 Olympic Stadium only a couple of miles away. I love the idea of calling the club West Ham Olympic."

In The Times Patrick Barclay argues that Hammers have struck gold with two good honest porn barons and that there are many more potentially worse owners out there, who would not be good for West Ham. the two Davids are the right people to take West Ham in the right direction.

"We have had enough of debt-loading Americans, absentee Arabs, hopelessly naive Icelanders and off-putting Englishmen - they come in many forms, these fat and improper persons - and so, when along comes a porn-mag baron with a duke of dildos at his side, it is like the dawn of a bright new day.

Sullivan and Gold are, to me, the very models of modern club ownership. For a start, they are where they should be. Although Sullivan was born in Cardiff, he took his economics degree in London as well as at the university of life, where he learnt that men would pay enough to receive pornographic photographs, discreetly sent through the post, to net him an income guaranteed to make a footballer gasp (and those muddied Seventies idols were not as badly paid as they now pretend, believe me). At some stage, he fell for the Hammers.

All through their stewardship of Birmingham, whom they finally sold to Carson Yeung last year, Sullivan and Gold yearned for West Ham. And now they have them."