October 14, 2011
“If all Italian clubs owned their own stadiums, the income would change radically. Unfortunately, we are light years away from this change. What happened in Turin cannot be repeated.”
That was the verdict of Adriano Galliani ahead of the Rossoneri’s trip to face Juventus earlier this month. While the Old Lady of Italian football enjoys her new-found success and ponders over what to spend her riches on in the future, clubs across Italy are left to continue to bemoan the lack of revenue and atmosphere at their current homes.
The new Juventus Stadium holds 41,000 fans, and has already had a significant impact on the club’s finances. While the Bianconeri made just €1.2 million from the first three home games at their temporary residence at the Stadio Olimpico last season, the club have collected an impressive €4.2 million from the first three matches this campaign. Despite the money-men predicting that the club will bring home almost €27 million by the end of the season, that’s around €15 million more than in 2010/11, there is still a glaring issue that needs addressing in the Italian game. Surprisingly, it’s not all down to poor quality and invariably intimidating atmospheres.