Juventini, gather round and take note. I have a prediction to make. Now I’m no Nostradamus, and I certainly do not have a crystal ball, but I predict that Juventus will begin a cycle of domination in Italian football from the 2012/2013 season onwards. While I can hear you all let out a collective groan and cry out in unison ‘yeah that’s great but that’s two seasons away’, I personally believe as of that season, there will be a shift in power. And here’s why…
For those of you who studied the Deloitte Money League last published in February of this year, you would have seen that Juve sit in 10th position in the 'Football Club Rich List', with a revenue of £167.8 million for the year 2009-10. While this is already by all means a decent figure, the club’s movement in developing its own 40,000 state-of-the-art stadium will not only propel them ahead of their Serie A rivals, but will potentially put them in a position to financially compete with the powerhouses of European football.
The Bianconeri will become the first club in Italy to have full ownership of their stadium, while others such as Roma and Cagliari have plans in a similar mould, the former in light of their takeover - with new owner Thomas Di Benedetto hinting at a new stadium. Outdated, crumbling wrecks and deemed too hostile for families to attend matchdays, there is a significant problem in Italy that puts clubs at an immediate disadvantage in comparison to the English Premier League, La Liga and now the Bundesliga. Being less selfish and as a huge fan of Italian football as a whole, it would be beneficial for Calcio if others began to follow Juve’s precedent. One can only hope that the disappointment of missing out on hosting Euro 2016 won't set clubs back too far in their plans on revamping stadia across the peninsula.
With UEFA implementing their financial fair play rules in 2012/2013, things could not have worked out any better, or as I’m sure the Juve board will paint it as a stroke of genius on their behalf. Under these new rules, clubs will work on the basis that they are allowed to spend what they earn. Thus, Juve’s matchday revenue will dwarf that of their Italian rivals and provide a significant source of income for the club, potentially giving Gigi Del Neri (I hesitated in assuming he would still be at the club), the licence to outspend the likes of Milan of Inter should it be essential.
There are of course several variables and anomalies that could occur and completely blow my prediction out of the water, but the plans are in place for a solid, and financially sound Old Lady. With the club struggling to qualify for a place in Europe next season, we can at least rest easy in the knowledge that we should have a bright future ahead of us.
You can follow me on Twitter for more reaction to all things Calcio - @italiafooty.
For more on the new stadium - http://www.juventus.it/site/eng/JPL_newstadium.asp
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